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2025: The Year Business Stepped Back from Net Zero

Almost a year on, a backlash against net zero is gathering momentum, with political shifts and corporate recalculations reshaping the global climate agenda. What...

When December Birds Sing

HomeNews & UpdatesExtreme Weather Alone Won’t Shift Minds: Study Finds Climate Disasters Fail to...

Extreme Weather Alone Won’t Shift Minds: Study Finds Climate Disasters Fail to Spur Action

Climate change is driving more frequent and intense disasters—fires, floods, and storms—that devastate lives, health, and infrastructure. But does living through these extremes shift how people think and act on climate change?

A new global study led by Viktoria Cologna of ETH Zurich suggests simply experiencing extreme weather isn’t enough to change attitudes or boost support for climate action. Drawing on data from over 70,000 people across 68 countries, the research found that only when people explicitly link extreme events to climate change does it have a significant impact on their views and policy support.

In short: seeing isn’t necessarily believing—unless the connection to climate change is made clear. Read More

News Credit: The Conversation

Picture Credit: Unknown, due credits