For the past year, consumer goods giant Procter & Gamble has been conducting a unique experiment, monitoring the water usage of 10 American families. Far from Orwellian, this study aims to see if families can thrive using just a quarter of their usual water consumption with the help of P&G’s water-saving products.
Featured in the new documentary “Our Blue World: A Water Odyssey,” voiced by Liam Neeson, the experiment showcases how small changes in daily habits facilitated by innovative products can significantly reduce water use. This effort is part of P&G’s broader mission to address global water scarcity, including recycling over 3 billion litres of water annually in its facilities.
P&G is also a founding member of the 50L Home Coalition, alongside partners like Ikea and Kohler, expanding the experiment in Los Angeles. The goal? To use real-world data to drive innovation and make sustainability irresistible to consumers. “Sustainability cannot scale if there’s not a business driver,” says P&G.
By turning sustainability into a business imperative, P&G aims to take charge of creating products that help save the planet, one household at a time. Read More
News Credit: TCD (The Cool Down)
Image: Freepik